Summary about the factors that is to be considered when creating advertisements ~Home work Digital Design~

SUMMARY ABOUT THE FACTORS  THAT IS TO BE CONSIDERED WHEN CREATING ADVERTISEMENTS

The factors that should be considered the most are the following;

Ø  Uniqueness                                                         

Ø  Presentation & selection of suitable media

Ø  Content

Ø  Regional culture                                        

Ø  Teasers

In this summary I’m going to explain about these important factors of advertisement.

First factor is uniqueness. If the consumer doesn’t find any uniqueness on your advertisement, they won’t be interested about your advertisement for the product and simply it’s going to be a fail. Uniqueness is in the area of creativity. Depending on how creative your advertisement is, it’s going to decide either it’s successful or fail.

Second factor is Presentation and selection of suitable media. This is the important factor because if you are making an advertisement and if it doesn’t fit to the product that probably won’t make sense. That’s why it’s important to choose the suitable media.

Third factor is content. The purpose of advertising is to promote the right object to the company and its products. In order to make right advertisement proper content should be chosen for the advertisement.

There are 4 different types of contents that can deliver the message-

•          How the product work

•          Role models showing why the product is good.

•          Person speaking a celebrity showing his link to the product

•           Significant parallel, where something parallel is shown as a metaphor to drive the point home

These are the method for creating contents; appropriate content should be chosen to maximize the amount of the delivery message in less time.

The forth factor is Regional Culture. The advertisement should be made depending on the country’s culture and language used in the area that you are making advertisement.

It would be useless even if you do an advertisement for example, doing an advertisement in Dubai using Japanese. Nobody would probably understand it. That’s why it’s important to think about the culture and language used in the country.

The last factor is teasers. When you add extra item to the product that you are advertising, people would be given a great impact on the viewership.

These are the important factors that should be considered when making/creating an advertisement.